Project BrIMPACT

Federal Department of Employment, Skills, Small and Family Business


The City of Brimbank has one of the highest rates of youth unemployment (18.2%) in Victoria for young people aged 15 - 29 years old. Building on its existing partnership with YLab, Brimbank City Council established a Youth Employment Taskforce as a part of the federally funded Regional Employment Trial ‘BrIMPACT’ project. The objective of BrIMPACT was to redesign policies related to the recruitment, retention, and employment of local young people to increase young people’s workforce participation in the city of Brimbank.

What we did

We recruited a team of 8 YLab Associates to form the Youth Employment Task Force, who were local to the city of Brimbank and had experienced youth unemployment. We then completed a co-design process with 77 young people to understand how to design inclusive employment practices related to recruitment, retainment, and training with local young people in Brimbank. We also produced an insights report to capture project learnings and outcomes to inform future projects at Brimbank City Council.


732 hours of employment for 8 YLab Associates (Youth Employment Taskforce)

24 job outcomes for young people

Developed eight prototypes for business solutions in recruitment, training, and retention with young people and four businesses.

Young woman grinning widely at a person with their back to the camera.
A group of young people partaking in a workshop are crowded around a sheet of paper on the ground with sticky notes on it. Some are engaged in conversation, some are deep in thought pondering the sticky notes.

The team

We brought together a team of Associates and a Director, who came together to design with a background of diverse lived experience and expertise.

with Reana Cazar, Michael Lim & Sherry-Rose Bih Watts.