YLab worked with the Department of Jobs and Small Business to create an online video series for their website Job Jumpstart. The project’s objectives were to use existing educational content on Job Jumpstart’s website to engage youth audiences through short, shareable videos.
YLab undertook a nationwide consultation by interviewing people between 16-24 on their job hunting experiences to understand gaps in knowledge and how this series could be best produced for their needs. Given the series had an education focus, we found presenting the content through a scripted, piece-to-camera served as the optimal format to deliver the content, which was also validated in our consultations.
To understand the challenges young people faced in looking for work, and the barriers to accessing helpful content. YLab developed user personas based off initial consultations. These personas helped define the tone, language and style of the videos ensuring they were conversational, light but informative.
The material was developed with support from existing content on the Job Jumpstart website and the latest data from The New Work Order Reports from The Foundation for Young Australians. YLab produced the material in-house with its team of writers, videographer and editor.